• BBCA

The Blockchain Technology in the fashion industry

Author: Anna Danilova

The fashion industry plays a crucial role in everyone’s life, reinforcing our social status. Consumers are attracted to fashion to communicate their personality, spread the culture, and prove their social individuality. This industry has always been keen on unusual and particular trends, and as a result, to anticipate their future trends and impact, however, consumers are becoming more and more informed and demanding. Moreover, the need for accountability and transparency, the battle against counterfeiting, and finally the issue of sustai